Automotive electronics
The CEA estimates that factory-installed automotive technology will generate $8.7 billion dollars in 2013, so it's no wonder seven major car companies will be on the show floor.
Audi, Chrysler, Ford, General Motors, Hyundai, Kia and Subaru will be joined more than 100 auto tech companies displaying the latest in-car tech. This is a record setting presence for the automotive industry at CES.
Displays and presentations will include electric drive technology. GoElectricDrive TechZone will demonstrate electric vehicles paired with their respective charging stations, ones that can be used at homes and in public facilities. The Safe Driver presentation will show more than the typical hands-free devices, highlighting technologies that can help drivers park, watch their speed and avoid collisions.
However, not everything between automakers and car tech designers is completely sunny. With so much hardware being put into cars before they even leave the factory, will the aftermarket industry be facing an all-time low? A presentation titled "Are Automakers Running the Aftermarket Off the Road?" will address the issue.