Twitter v/s Facebook - How is ahead in the competition?

Original post was published in LinkedIn : http://bit.ly/1Kp7Bk6

"Do you use Twitter?" What a stupid question right?. I know those who are in LinkedIn most probably will have a twitter account. But do you really understand my question?. I used the word "use" not "have or used". I am gonna tell you the secret behind the fast growth of Twitter even though they don't have enough users now.

Facebook v/s Twitter

Facebook and Twitter comes under same category,Social Media Networking. But Networking is not rich in Twitter. 651 Million Twitter accounts are unused, and have only 288 Million monthly active users.Facebook has 1.23 Billion monthly active users.There is still about 2 years difference between them.Facebook launched in February 4th ,2014 and Twitter on 21st March 2006.Twitter never revealed total number of registered accounts, tells about only active users.

What is special for Twitter?

Twitter is playing a simple trick to get more users.It is simple but little hard to find. When i tried to share a twitter update i found that. I posted a tweet a about a event at Collab House, a space for collaborate and co-working.That event was conducted by a startup Memilog. My tweet got Favorited by Memilog. When i clicked on "Memilog" , page redirected to Memilog's profile(This time i was not logged into my twitter account), i tried to share a tweet of Memilog then popup box with "Signup" for twitter has came.If it is in Facebook the "Log In" window will come.That is the difference and this is how Twitter is getting new users. The screen and message that will strike into the users mind is very important. This "SignUp" window method will drive more active users for twitter.