Amazon v/s Flipkart e-commerce war on Diwali

Flipkart clinched the crown again at the annual ecommerce festive season stakes, increasing its lead over Amazon India in a market where total sales are estimated to have surged by up to 40 per cent over last year's events.
Flipkart's share of festive season sales increased to 50 per cent from 45 per cent last year, capturing much of the market lost by a relegated Snapdeal, as per industry estimates. Amazon's market share during the festive sales period that has stretched about a month is estimated to have remained unchanged at 35 per cent, though the company said it saw a 50 per cent share in other metrics like order volume and active customers.
Flipkart and Amazon India accounted for about 80 per cent of this year's overall festive season sales, according to analysts. The final phase of the mega sales events ends on Tuesday. "We expect online retailers to have sold goods worth $2.8-2.9 billion this festive season (beginning with Flipkart and Amazon's flagship sales in September), as compared to $2-2.1 billion last year," said Satish Meena, senior forecast analyst at Forrester Research.
"The large discounts and cashbacks on smartphones this festive season contributed to the growth in GMV." Flipkart took the lead over its American rival during its first flagship sale in September itself. India's largest online marketplace registered gross merchandise volume, or gross sales, of Rs 4,300 crore during its five day Big Billion Days sale, up from Rs 2,300 crore during last year's event (excluding fashion platforms Myntra and Jabong), according to industry analysts. Amazon registered Rs 2,500 crore in GMV during its Great Indian Festival Sale in September, up from Rs 1,800 crore last year.

Courtesy: Economic Tomes